eZdia’s begins by understanding the content strategies of our clients’ search competitors. For eZdia’s clients to win, someone has to lose. Competitive content is the art of identifying competitor weakness and figuring out how to exploit that.
The word count has steadily grown over the years for the most popular terms. Today page one results can top 5,000 words for some competitive phrases.
The stronger the site the more opportunity they have to optimize a page for a broad set of keywords while weaker sites may focus more narrowly.
This is the ratio of target keywords to overall content depth with the goal of content that is neither too high nor too low.
Competitive Content Gaps
eZdia ingests a site’s existing content and then identifies between a site’s existing content and keyword opportunities currently occupied by weaker sites.
Competitive Content Monitoring
Competition is not static and sites that lose rank frequently go back and add content. Tracking changes in competitors’ content strategy is an important trigger for staying on top.